For the sixth year in a row, Cox Communications is honoring two Southern Arizona Latina entrepreneurs, this year Michelle Cruz and Claudia Zanes, whose talent and leadership are examples of the growing women-owned business community in the state.
“Cox Communications has a long tradition of supporting businesses here in Arizona not only by providing communication services throughout the southwest, but by being a true partner and resource for business success,” said Lisa Lovallo, Cox Communications Southern Arizona Market Vice President. “We salute the successes of Latina entrepreneurs like Michelle and Claudia. They are great examples of local business leaders who are contributing to our thriving economy.”
Michelle Cruz is the owner of La Bella Donna Florist, which serves the Douglas area. According to Cruz, La Bella Donna is committed to providing great customer service, the finest floral arrangements, beautiful floral designs as well as gift baskets and plenty more. Cruz said that customers are important, and the that her staff is dedicated to making any experience a pleasant one.
Claudia Zanes is the co-founder of Zanes Law, which was founded in 2003 by Claudia and her husband, Doug Zanes in Tucson. Zanes Law has represented thousands and recovered tens of millions of dollars. As injuries become more complex, the Zanes team constantly upgrades knowledge in issues such as truck and motor vehicle accidents, workers’ compensation, catastrophic injury accidents, traumatic brain injury and wrongful death. Claudia, who is not a lawyer, brings marketing and business expertise that allows Doug to focus on representing the firm’s clients to the highest legal standards.
According to a 2015 White House Initiative on Educational Excellence for Hispanics study, Latinas own more than 1 million businesses in the U.S., and one in 10 of all women-owned firms in the nation are owned by a Latina. Latina-owned businesses are also growing at a much faster rate than businesses for all women: Over 200 percent, versus 32 percent, between 1997 and 2014.
Cox has partnered with the Tucson Hispanic Chamber of Commerce, Azteca America Tucson television and AZ Bilingual newspaper to honor Cruz and Zanes. The honorees will be featured in 30-second spots produced by Cox Media in English and Spanish, and will run on air on Cox and Azteca America Tucson throughout the month. They will also be profiled in AZ Bilingual and through the chamber’s communication vehicles.
“The Tucson Hispanic Chamber is proud to once again partner with Cox to highlight Latina Entrepreneurs in Arizona,” said Tucson Hispanic Chamber of Commerce President and CEO, Lea Márquez Peterson. “It is exciting that this year’s honorees represent businesses in both urban and rural settings. The award is important in promoting the economic impact of entrepreneurship to our region and the fastest growing business segment— Latina entrepreneurs.”