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Juliana Lara, manager of Arizona Bowl Services, on July 2, 2019.

The NOVA Home Loans Arizona Bowl recently announced the appointment of Juliana Lara to the position of manager of bowl services. In her new position, her primary responsibilities include social and digital media strategy and content creation as well as assisting in Bowl operation logistics.  

Prior to joining the bowl’s full-time staff, Lara served as a media relations intern. She has also served as an intern for Arizona Athletics in the communication services department, overseeing social media, media relations and historical data for the men’s golf program, as well as working as an assistant for Arizona Baseball communications. Lara also interned with the PGA Tour in the retail licensing department.

“Juliana brings a unique skill set to our team and we’re thrilled that she’s with us in a full-time capacity,” said Kym Adair, the bowl’s executive director. “Those skills combined with her passion for athletics and experience in the industry made her a natural choice for this assignment.”

Lara graduated from the University of Arizona with a bachelor’s degree in communications.