According to the July Nielsen numbers, "Survivor" gave CBS and KOLD-13 outstanding numbers, showing a 17 household rating.
The final episode of the show posted an unbelievable 50 share nationally, but the ratings period had already ended in the Tucson market.
In the media buyers' favorite demographic, 25-54, the numbers, arranged according to time slot, turned came out as follows.
5 p.m., week nights:
KGUN News, 3 rating; KOLD News, 2 rating, KVOA News, 5 rating; KMSB's broadcast of "The Simpsons," 2 rating.
6 p.m., week nights:
KGUN News, 3 rating; KOLD News, 3 rating; KVOA News, 3 rating, "The Simpsons," 3 rating.
10 p.m., week nights:
KGUN News, 4 rating; KOLD News, 4 rating; KVOA News, 5 rating; KMSB's broadcast of "Frasier," 3 rating.
KVOA news unveils new look
After a 10-month, station-wide effort that began with news director Lisa Contreras' arrival at KVOA, the local NBC affiliate's Eyewitness News 4 program will unveil its new look tomorrow.
With an estimated cost of about $250,000, the renovation includes new sets for the station's newscasts, a separate new set for Eyewitness News Daybreak, a working weather center, an Internet center, new graphics, music, and a new logo.
According to a KVOA statement, the plan was to unveil the new look in time for the station's broadcast of the summer Olympics.
UA's Makino gets $40K for film
UA media arts assistant professor Yuri Makino received a $40,000 Roy W. Dean Award to complete her film "Alma."
Awarded last month in Hollywood, the grant money is distributed annually to one film and one video project with a social relevance.
"Alma," the story of a Chicana who discovers that her American citizenship papers are fake and is jailed along with her family, was a semi-finalist for the Sundance Feature Film Workshop last year.
"The story revolves around the choices (Alma) is confronted with as a result of living with a controlling father and being caught in the family's cycle of lying," said a statement about the film.
The film was co-written by Gretchen Mauer, a teacher at Mendocino College in Ukiah, Calif.
KTKT to broadcast Scorch
The Tucson Scorch's flagship station for its inaugural season will be KTKT-AM 990.
The station will air all 70 Scorch regular season games, a broadcast that will include a pre-game show and intermission interviews with coaches, players, and other hockey personalities.
Joel Stern, a veteran hockey announcer who spent five years with the American Hockey Leagues's Syracuse Crunch, will provide the play-by-play.
The first broadcast is scheduled for Oct. 13, when the Scorch take the ice against the El Paso Buzzards.
The Fountains wins MMA
Tucson-based Fountains Marketing Group won 15 2000 National Mature Media Awards recently.
The in-house marketing group for Fountains Continuum of Care Inc., the agency's projects were distinguished among 1,000 entries. The Fountains won the top "Gold Award" for its "Artists in Residence" Calendar, a program featuring artwork produced by residents at 17 fountains retirement. The agency also received three "Silver Awards", five "Bronze Awards," and six "Merit Awards."
The Mature Media Awards program, now in its ninth year, is presented bu the Mature Market Resource Center in Libertyville, Ill.