Out from the shadows, KTTU brands itself 'Home of Comedy' - Inside Tucson Business: Media Watch

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Out from the shadows, KTTU brands itself 'Home of Comedy'

INSIDE TUCSON MEDIA

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Posted: Monday, October 4, 2010 12:00 am

Sometimes a new spin on an old idea can put things in a whole new light. Take the case of Belo’s KTTU 18. It has been a station without much of an identity. Now it has one: “The Home of Comedy.”

Over the past few years, KTTU has been acquiring the syndication rights to sitcoms. Repeats of “Two and a Half Men,” for example have been high ratings performers.

This year, KTTU added “How I Met Your Mother” and next year is on tap to add “Big Bang Theory.”

Strung altogether — except for the two hours of My TV prime time — KTTU is all sitcoms from 1 p.m. to 4 a.m. weekdays.

“KTTU never had its own image or a cohesive look and as we realized what we had, we thought we could do something with it,” said Lou Medran, operations and creative services director for both KTTU and KMSB Fox 11.

The new graphic look was designed in-house by Chris Pedregon.

“You’ve really got to hand it to him for what he came up with, especially when you consider that about all we told him is that we wanted a house that jiggles,” Medran said.

It also gives KTTU an identity with advertisers, “it provides them with a client-friendly, all-family program alternative, which is consistent and sustainable,” says Bob Simone, president and general manager of Belo’s Tucson operations.

The line-up of programs includes “Everybody Hates Chris,” “Frasier,” “King of Queens,” “According to Jim,” “Everybody Loves Raymond,” “Seinfeld,” “My Name Is Earl” and “Scrubs.”

Wildcats on Versus

Between the strong start of Pac 10 Conference football teams and the University of Arizona’s 4-0 start, the TV networks are taking notice. Both Fox Sports Net and the Versus channel excercised their options for next weekend’s game with Fox choosing the UCLA-California game for 12:30 p.m. and Versus picking up the Oregon State-Arizona game for a 4 p.m. telecast. (ABC had previously announced it would show USC-Stanford at 5 p.m.)

Wildcats fans who watch the games on TV can be pleased — assuming they’re somewhere they can see the Versus channel — because it will be in high-definition, unlike the telecasts of the games against the Citadel and Cal.

Judging from feedback I’ve received and witnessed via DVR, the telecast of that Cal game had even less luster than the game that the Wildcats won 10-9 at the last-minute. Dave Sitton is great at calling play-by-play but he might as well have been on the moon for as distant as he sounded from the game. Almost no fan noise. Cal’s version of the telecast was superior. Same game but much more exciting to watch.

Voices from the Mountain

A couple of new voices are on the air at Clear Channel’s the Mountain KWMT 92.9-FM as the station develops more of its own personality. Clearly, the powers that be want to keep things on a first-name basis with its audience. Delana (Bennett) is the new mid-day personality on from 10 a.m. to 3 p.m., Ryno (who has never used a last name on air) is new from 3 p.m. to 8 p.m. and Christopher (O’Gorman) has moved from afternoons to 8 p.m. to midnight.

The two new voices are actually coming from outside the market. Delana is in San Diego where she is part of a morning show on KMYI, also a Clear Channel station. She also at one time co-hosted a talk show with Danny Bonaduce on Sirius satellite radio. Ryno is in Nashville as the afternoon DJ on WRVW, another Clear Channel outlet. But Ryno has actually worked in Tucson, doing the night shift on KRQ 93.7-FM in the mid-1990s before co-hosting a morning show, “Ryno and Rivers,” with Cathy Rivers on the The Point KZPT before it became the talk station we now know as the Truth KQTH 104.1-FM.

Contact David Hatfield at dhatfield@azbiz.com or (520) 295-4237. Inside Tucson Media appears weekly.

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